"Parade's artificial intelligence-powered logistics platform eases the frenzied job of matching available trucks with freight that's ready for hauling. A cadre of new businesses is leveling that field with technology to augment traditional systems a $3.3 billion market, according to Evan Armstrong, president of supply-chain consultancy Armstrong & Associates."

"With the metrics that we use, that BPR (bookings per rep) and BPC (bookings per carrier), their bonus metrics are based on that so there’s financial opportunity because if you can book 30 loads today and book 50 loads next month, you’re financially compensated. It was a pretty easy buy-in.”