“The increase in views, watch time and subscribers since we’ve been working with Papercup to automate the dubbing of our content has been astounding. We’re talking percentage increases in the 1000s in as little as three months. The compelling results mean we’re now testing the roll out of the solution out across other social channels and languages. By localizing our existing content with Papercup, we’ve been able to unlock a whole new, Spanish-speaking audience for our existing content. Not only has this hugely increased the value of our content, it means we know more about how people consume content which is invaluable to future strategy.”