Papaya PR designs and creates campaigns to have impact across traditional, digital and social media. Artisan food, luxury lifestyle and innovative tech companies turn to Papaya to help make the headlines, create social media buzz and reach new audiences. Their relationships-driven, digital savvy approach means their clients enjoy face time with leading journalists, bloggers and social media influencers who can share their stories.
"The marketing campaign Papaya ran for the Rose of Australia’s new restaurant, Howard’s, was so successful it won the NSW 2017 Australian Hotels Association Award for Best Social Media Activity. More than that, Papaya’s approach generates real business results with hundreds of function enquiries and a sharp increase in revenue resulting from our partnership with the team. Papaya secured us coverage in Good Food, Daily telegraph, Broadsheet, Concrete Playground, Urban List and much more. They built a beautiful functional website that’s fully mobile compatible and continue to design posters and artwork that reflect the personality of our venue. With no other proactive marketing, we can only put down the significant increase in revenue over this time to their hard work and expertise."
"We worked with Papaya on the launch of El Topo Cantina in Southwest Sydney. At short notice, I was incredibly impressed how the team pulled together a successful launch campaign across social media and PR. In a few short months, we had over 1,000 locals on our social media channels, plus articles in Broadsheet, Concrete Playground, Daily Telegraph and Urban List. They also built a database of over 100 local community groups and businesses which resulted in a launch event so successful we ran out food in the venue (a good problem to have!) They managed to secure an extremely valuable cooking segment on Channel 7 to promote our day of the dead party and the venue has been listed as one of the top Mexican restaurants in Sydney! Great team, responsive and easy to work with."
"We have been working with Catherine, Liana and the Papaya team for over a year now for all our PR and Digital Marketing Strategies. Our relationship has been a close collaboration of Ideas, planning and activations and we consider Papaya an extension of our marketing team. This hard-working team know the Food & Beverage industry and relevant media inside and out. Their creative drive, topped with willingness to go above and beyond the scope of the project has been played an essential role in the development and implementation of all our marketing plans. I would Highly recommend this team for all unique Branding, PR and Digital requirements."
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