“We used to use an agency for all our revenue management and it was one of those old-fashioned arrangements that nobody really checked. I started realising things were amiss as our prices were super low on holidays and then too high during random times. I was also having to call the consultant every day and manually change things myself. So I decided to do a proper appraisal of our revenue setup and realised that it was a real mess. We were paying way too much money for an RM who was, essentially, not doing their job.”