Pace Revenue Management research shows that focusing on Primary Data, your historical and advance bookings, drive significantly better results than Secondary Data, such as rate shopping. Secondary Data sources are inaccurate and slow, while Primary Data generates confident insights in real-time. In an increasingly complex world they need tools that help them make sense of information. This means turning information into insights. But more importantly turning insights into actions.
"Only following the market is not an option if you're serious about revenue management. For Generator the hard part has been to find the tools that allow us to work with Primary Data effectively."
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