“As Laurel’s oldest downtown retailer, we were cruising along, yet hidden in the shadows from much of the community. Our customer base was aging and moving to rental. Our tried and true methods of print advertising were now failing. We had no internet presence. Our Facebook page was a mess with no clear direction. Our merchandising was simply a repeat of what had always worked. Our initial meeting with Bethany Byrd of Own Your Hill was for developing our Roadmap. She asked a lot of questions about our history, the way we do business, and where we wanted to be a year from then. It was a rewarding experience and I left feeling super energized about our future. Her quiet confidence was very reassuring. I had no apprehension at all! We met again a few weeks later and she revealed our Roadmap. I seriously think I cried. It was so inspiring! I wanted it all to happen NOW! This was the point that I knew we were on the right path. Bethany carefully explained the way our website would work for us. How it would differ from the norm and would tell our story. How we would “Own Our Hill.”