Overproof is a business intelligence company that helps customers in the beverage alcohol industry create, execute and analyze winning brand strategies. They are on a mission to level the playing field in the heavily monopolized beverage alcohol industry, and give anyone with a dream – regardless of company size – the power to plan for the future of their business and brand. Overproof's commercial planning and brand management platform gives customers access to data, insights, methodologies, networks and tools that help build business success.
"Tastings allows us to place on-site tasks in the rep’s hands, streamline our data tracking, and lessen the need for oversight — which is invaluable as a manager. The platform gave my agents the power to do their job, without needing much from me. At their fingertips are automated tasks necessary to their activations. It also gave us the tools to provide program info in one spot for our clients. My agents and myself found the sample tracker to be our favorite part, allowing for complete ease in measuring conversion rates. I recommend the Tastings app as a service to ALL of my clients.”
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