"We have a small digital analytics team, but a lot of data that we need to look at. Outlier automatically analyzes all of my Google Analytics, Google Ads, and Facebook Ads data and tells me when something unexpected happens. We didn’t expect to see interest in this particular product category so early in the season, but thanks to Outlier we were able to adjust our email marketing campaigns, in real time, to take advantage of the interest, resulting in increased sales."