Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.
They do this through a combination of Paid Search, SEO, Conversion Optimisation, Display Advertising and Video Advertising. They are a Google Premium Partner and their focus is to work with their clients to grow their online revenue. Working with their clients they bridge the gap between Business Strategy and Digital Strategy to ensure your Digital Campaigns are optimised for your business to achieve excellent results.
Michael Walters is a full-service advertising agency that has partnered with many of the world's most well-known brand names to deliver custom marketing strategy and solutions. Our creative is results-oriented and although we don't seek recognition, our creative has produced many awards on local and national levels. Our work has been successful in not only setting our clients apart, but more importantly - above their key competitors. Our foundation is based on principles of strategy, creativity and most importantly, accountability. We take pride in the fact that we are an independent advertising agency that provides an outside point of view for our clients in the effort of selling their products or services. That viewpoint gives us the proper perspective and strategy to develop successful marketing programs.