"Last summer, I received several phone calls from JD Barrale, asking me whether my company was listed on Goggle or other search engines, and explaining that the way people searched for contractors had changed a great deal since the days of a yellow pages listing or an ad in the paper. I replied that for more than 25 years, we had done better with referrals from our former clients than any other type of advertising, and that I was trying to get us listed on Google with another company, but that many months had passed by without a single phone call from anyone who had seen us in a Goggle listing."