OptiMine Software is a leader in cloud-based cross-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. Through OptiMine’s marketing mix analytics and optimization platform, marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend—across channels and devices.
"OptiMine’s platform not only shows me the cross-channel value of my display advertising, it goes straight to action. I didn’t have to dig deep to build an attribution scheme — and was able to optimize spend across two very important advertising channels in just weeks."
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