Optima have 24 years of experience working with a wide range of local, national and international clients. They work hard to build true partnerships with their clients and to understand their long-term needs. Clients come back to them again and again because they trust their business expertise and their creative solutions. Simon Shaw returned to Lincoln and launched Optima in 1995 with a background strong in corporate identity built from working in large London agencies. Optima was set-up with the aim of creating the strongest full service agency in the region. Optima’s mission has always been to provide clients with creative, original and innovative designs which not only meet their requirements, but surpass their expectations.