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Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, features NBCUniversal, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, Schibsted Media, and many more.
“Our sales process was extremely manual. Sales used legacy systems for trafficking, push server, reports, and so on. They were all manual which was the main reason we needed a …
"For the first time we were sitting around the table, speaking a language that was the same."
"Being able to plug everything into Operative.One is a 180-degree improvement. We would spend days just correcting reports that had manual errors and sending updated invoices 30 days later that …
Read Operative Reviews, Testimonials & Customer References from 9 real Operative customers.
Browse Operative Case Studies, Customer Success Stories, & Customer References from 9 businesses that use Operative.
Watch Operative Customer Videos to learn why 11 businesses chose Operative.
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