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Operative

Read 9 Operative reviews and testimonials from customers, explore 9 case studies and customer success stories, and watch 11 customer videos to see why companies chose Operative as their Campaign Management Systems

Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, features NBCUniversal, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, Schibsted Media, and many more.

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  • 9 Testimonials View
  • 9 Case Studies View
  • 11 Customer Videos View
Customer Rating Review Score based on 1886 reference ratings
4.7/5.0 (1886)

9Testimonials

  • "For the first time we were sitting around the table, speaking a language that was the same."

  • "Operative.One has helped us have clear visibility in what’s being purchased and where. This gives us a better avenue for planning and seeing where opportunities lie."

  • “I believe, because of Operative.One, the company is more accurate and more efficient from sales to delivery to billing. At this point, we couldn’t live without Operative.One.”

8 more testimonials currently locked

9 Case Studies

  • Revenues, Bookings Skyrocket For Fox After Programmatic Investment

  • Bauer Xcel Media Getting The Most Out Of Automated Ad Exchanges

  • Bustle Digital Group - Customer Case Study

8 more case studies currently locked

11 Customer Videos

  • Scripps Network Interactive - Customer Success Story (Bill Murray - VP Digital Revenue Operations)
  • NCC Media - Customer Success Story (Nick Garramone - SVP, Research & eBusiness Operations)
  • Wikia - Customer Success Story (Wendy Mazzoni - Strategy & Operations Executive)
10 more videos currently locked

Additional Operative Information & Resources

Read Operative Reviews, Testimonials & Customer References from 9 real Operative customers.

Browse Operative Case Studies, Customer Success Stories, & Customer References from 9 businesses that use Operative.

Watch Operative Customer Videos to learn why 11 businesses chose Operative.