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Operative

Read 9 Operative reviews and testimonials from customers, explore 9 case studies and customer success stories, and watch 11 customer videos to see why companies chose Operative as their Campaign Management Systems

Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, features NBCUniversal, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, Schibsted Media, and many more.

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  • 9 Testimonials View
  • 9 Case Studies View
  • 11 Customer Videos View
Customer Rating Review Score based on 2068 reference ratings
4.7/5.0 (2068)

9Testimonials

  • "For the first time we were sitting around the table, speaking a language that was the same."

    Nick Garramone SVP, Research & eBusiness Operations

  • “Our sales process was extremely manual. Sales used legacy systems for trafficking, push server, reports, and so on. They were all manual which was the main reason we needed a …

    Silivio Veloso Head of IT Business Partner & Paris Neto, Director of Technology Platforms

  • “I believe, because of Operative.One, the company is more accurate and more efficient from sales to delivery to billing. At this point, we couldn’t live without Operative.One.”

    Michael McFadden Senior Director of Revenue Operations
8 more testimonials currently locked

9 Case Studies

  • Revenues, Bookings Skyrocket For Fox After Programmatic Investment

    Dan Callahan VP Programmatic Sales

  • Bauer Xcel Media Getting The Most Out Of Automated Ad Exchanges

    Vicky Hsu VP of Online Marketing

  • Globo - Customer Case Study

    Silivio Veloso Head of IT Business Partner & Paris Neto, Director of Technology Platforms
8 more case studies currently locked

11 Customer Videos

  • NCC Media - Customer Success Story (Nick Garramone - SVP, Research & eBusiness Operations)
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    Nick Garramone SVP, Research & eBusiness Operations
  • Gawker - Customer Success Story (John Price - Executive Director of Ad Operations)
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    John Price Executive Director of Ad Operations
  • Univision Communications - Customer Success Story - (Vanessa Lizama - VP of Digital Media Strategy)
    Play Video
    Vanessa Lizama VP of Digital Media Strategy
10 more videos currently locked

Additional Operative Information & Resources

Read Operative Reviews, Testimonials & Customer References from 9 real Operative customers.

Browse Operative Case Studies, Customer Success Stories, & Customer References from 9 businesses that use Operative.

Watch Operative Customer Videos to learn why 11 businesses chose Operative.

FeaturedCustomers has 2,107,335+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.