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Operative

Read 9 Operative reviews and testimonials from customers, explore 9 case studies and customer success stories, and watch 11 customer videos to see why companies chose Operative as their Campaign Management Systems

Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, features NBCUniversal, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, Schibsted Media, and many more.

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  • 9 Testimonials View
  • 9 Case Studies View
  • 11 Customer Videos View
Customer Rating Review Score based on 1965 reference ratings
4.7/5.0 (1965)

9Testimonials

  • "Before Operative, we had so many partners running that I couldn’t get the data I needed to optimize our indirect sales campaigns. Their Exchange Monetization team has become a great …

    Vicky Hsu VP of Online Marketing

  • “Our sales process was extremely manual. Sales used legacy systems for trafficking, push server, reports, and so on. They were all manual which was the main reason we needed a …

    Silivio Veloso Head of IT Business Partner & Paris Neto, Director of Technology Platforms

  • "Operative.One has helped us have clear visibility in what’s being purchased and where. This gives us a better avenue for planning and seeing where opportunities lie."

    Vanessa Lizama VP of Digital Media Strategy
8 more testimonials currently locked

9 Case Studies

  • Scripps Networks Interactive - Customer Case Study

    Bill Murray VP Digital Revenue Operations

  • Outdoor Sportsman Group Increases Programmatic Cpm By 114% Using Operative Compete

    Reggie Hudson Director of Digital Ad Ops

  • Globo - Customer Case Study

    Silivio Veloso Head of IT Business Partner & Paris Neto, Director of Technology Platforms
8 more case studies currently locked

11 Customer Videos

  • Univision Communications - Customer Success Story - (Vanessa Lizama - VP of Digital Media Strategy)
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    Vanessa Lizama VP of Digital Media Strategy
  • CBS Interactive - Customer Success Story (Kenric Taylor - Director of Revenue System & Strategy)
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    Kenric Taylor Director of Revenue System & Strategy
  • Wikia - Customer Success Story (Wendy Mazzoni - Strategy & Operations Executive)
    Play Video
    Wendy Mazzoni Strategy & Operations Executive
10 more videos currently locked

Additional Operative Information & Resources

Read Operative Reviews, Testimonials & Customer References from 9 real Operative customers.

Browse Operative Case Studies, Customer Success Stories, & Customer References from 9 businesses that use Operative.

Watch Operative Customer Videos to learn why 11 businesses chose Operative.

FeaturedCustomers has 1,912,602+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.