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Operative

Read 9 Operative reviews and testimonials from customers, explore 9 case studies and customer success stories, and watch 11 customer videos to see why companies chose Operative as their Campaign Management Systems

Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, features NBCUniversal, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, Schibsted Media, and many more.

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  • 9 Testimonials View
  • 9 Case Studies View
  • 11 Customer Videos View
Customer Rating Review Score based on 1916 reference ratings
4.7/5.0 (1916)

9Testimonials

  • "It’s just an easy group to work with, it’s a very capable platform, and it is critical to us operating our business efficiently."

  • "Before Operative, we had so many partners running that I couldn’t get the data I needed to optimize our indirect sales campaigns. Their Exchange Monetization team has become a great …

  • "OnBoard can allow us to package and sell audiences, as well as just our basic content more effectively and efficiently. I think that holds a lot of value to us …

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9 Case Studies

  • NCC Media - Customer Case Study

  • Bustle Digital Group - Customer Case Study

  • Outdoor Sportsman Group Increases Programmatic Cpm By 114% Using Operative Compete

8 more case studies currently locked

11 Customer Videos

  • Scripps Network Interactive - Customer Success Story (Bill Murray - VP Digital Revenue Operations)
  • AutoTrader.com - Customer Success Story (Lindsay Cordell - Director of Ad operations, National Accounts)
  • NBC Universal - Customer Success Story (Caitlin Perry - Director, Digital Ad Sales Solutions)
10 more videos currently locked

Additional Operative Information & Resources

Read Operative Reviews, Testimonials & Customer References from 9 real Operative customers.

Browse Operative Case Studies, Customer Success Stories, & Customer References from 9 businesses that use Operative.

Watch Operative Customer Videos to learn why 11 businesses chose Operative.