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Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, features NBCUniversal, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, Schibsted Media, and many more.
"Before Operative, we had so many partners running that I couldn’t get the data I needed to optimize our indirect sales campaigns. Their Exchange Monetization team has become a great …
“I believe, because of Operative.One, the company is more accurate and more efficient from sales to delivery to billing. At this point, we couldn’t live without Operative.One.”
“We needed to figure a way to grow the budget by increasing the level of competition.”
Read Operative Reviews, Testimonials & Customer References from 9 real Operative customers.
Browse Operative Case Studies, Customer Success Stories, & Customer References from 9 businesses that use Operative.
Watch Operative Customer Videos to learn why 11 businesses chose Operative.
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