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Operative

Read 9 Operative reviews and testimonials from customers, explore 9 case studies and customer success stories, and watch 11 customer videos to see why companies chose Operative as their Campaign Management Systems

Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, features NBCUniversal, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, Schibsted Media, and many more.

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  • 9 Testimonials View
  • 9 Case Studies View
  • 11 Customer Videos View
Customer Rating Review Score based on 1953 reference ratings
4.7/5.0 (1953)

9Testimonials

  • "OnBoard can allow us to package and sell audiences, as well as just our basic content more effectively and efficiently. I think that holds a lot of value to us …

    Dan Callahan VP Programmatic Sales

  • "Being able to plug everything into Operative.One is a 180-degree improvement. We would spend days just correcting reports that had manual errors and sending updated invoices 30 days later that …

    Kim Foster Senior Director of Operations

  • “Our sales process was extremely manual. Sales used legacy systems for trafficking, push server, reports, and so on. They were all manual which was the main reason we needed a …

    Silivio Veloso Head of IT Business Partner & Paris Neto, Director of Technology Platforms
8 more testimonials currently locked

9 Case Studies

  • Bustle Digital Group - Customer Case Study

    Kim Foster Senior Director of Operations

  • Scripps Networks Interactive - Customer Case Study

    Bill Murray VP Digital Revenue Operations

  • Univision Communications - Customer Case Study

    Vanessa Lizama VP of Digital Media Strategy
8 more case studies currently locked

11 Customer Videos

  • CBS Interactive - Customer Success Story (Kenric Taylor - Director of Revenue System & Strategy)
    Play Video
    Kenric Taylor Director of Revenue System & Strategy
  • NBC Universal - Customer Success Story (Caitlin Perry - Director, Digital Ad Sales Solutions)
    Play Video
    Caitlin Perry Director, Digital Ad Sales Solutions
  • Wikia - Customer Success Story (Wendy Mazzoni - Strategy & Operations Executive)
    Play Video
    Wendy Mazzoni Strategy & Operations Executive
10 more videos currently locked

Additional Operative Information & Resources

Read Operative Reviews, Testimonials & Customer References from 9 real Operative customers.

Browse Operative Case Studies, Customer Success Stories, & Customer References from 9 businesses that use Operative.

Watch Operative Customer Videos to learn why 11 businesses chose Operative.

FeaturedCustomers has 1,911,112+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.