“We needed a voucher module to enhance customer engagement and enrich the user experience in the bank's native application. At first, we were planning to build it in-house, but fortunately, we decided to do market research before we got swamped. It didn't take long for our architectural team to find out Open Loyalty has all the necessary capabilities, namely content management, and third-party voucher vaulting. From that point, it was a no-brainer that going further with Open Loyalty is a much more time and cost-effective choice.”