"ASB Baypark have utilised the digital screens to enforce our marketing and communication strategies including reinforcing the ASB Baypark brand, promoting the venue, growing event awareness, providing information and directions. We also offer clients who are hosting events, sponsors and external businesses the opportunity to advertise via the screens. Several of the screens located in our café are used to show entertainment e.g. usually the sports channel as we are predominately a sports venue on a daily basis. They are a highly flexible and effective medium for communicating to our clients."