"We felt it was important to not ‘sell’ at this time of year; or be a brand with another ‘what a tough year it’s been’ message. We wanted to bring a bit of Christmas familiarity to people’s screens. And, of course, bring to life the role the humble TV fulfils …

"Using their expertise and creativity, TOO delivered a game-changing concept for the British Army, moving our brand from a boring office on the high street to an exciting brand space, an inspiring workplace and most importantly a quality attraction channel. Both candidates and the employees love the new concept and …