“We’ve been through brand exercises before. All too often, they are long drawn out projects with questionable return. What I liked about our engagement with One North is that it was time boxed and fluid. They knew exactly how to get to our core themes and turn those messages into a platform that we can start using today. We also really enjoyed our two-day session in Chicago. It helped us get out of the day-to-day and start thinking more strategically. The team is a pleasure to work with.”