“I’m a quality engineer, but also I do business analysis so I think I can use UX to understand our customers better. Because of this workshop, I came to an understanding that users are really important, and I can push for the involvement of real users aside from getting the …

“The thrust with Tribal is always a collaboration. We’ve already enforced this idea that— No creative person has a monopoly of creative ideas and no strategic person has a monopoly of strategic ideas. So basically with this kind of Design Thinking, it is essentially a collaboration. That kind of collaborative …