“The thrust with Tribal is always a collaboration. We’ve already enforced this idea that— No creative person has a monopoly of creative ideas and no strategic person has a monopoly of strategic ideas. So basically with this kind of Design Thinking, it is essentially a collaboration. That kind of collaborative …

“We’re used to engaging in partnerships with organizations outside, even international organizations but the difference with your group is that you are readily accessible, and the support we get from you is highly commendable and highly appreciated. We see the mutual gains between the both of us: we learn a …