O'Keefe Reinhard & Paul started their agency because they see a void out there. Traditional agencies have the resources to give their clients big ideas, but too often the working of these agencies gets in the way of the work itself. Start-ups are progressive and agile, but can’t seem to get past a boutique mentality when it comes to creative. their answer is to deliver big brand creativity with the prowess of a start-up, sticking to these four rules: