"The Outperformance campaign launching our new 2015 Standard has marked a sea-change in the fortunes of IIP. Not only have we delivered an intrusive and memorable campaign, not only have we created a proposition that makes the largest professional firms sit up and take notice, not only have we delivered an RoI that justifies many times over the budget and commitment of our team, but we have created a property that makes IIP relevant to the new world of international business, and will create a platform from which we can build and develop the IIP brand for many years to come."