“One thing that I particularly value about our relationship with Logical media is that their reporting is tremendous. It’s not only covering the key indicators – the key goals we’re trying to achieve, but it’s very thorough, it’s very detailed, it’s very transparent. So we know exactly what’s happening. As the chief communications officer, I can quickly dig into the details, and we land on recommendations for next steps and conversion optimization goals for the next month in typically less than an hour. So it all ties back to the quality and in-depth rationale and analytics behind the reporting.”