Observe was founded by Sutter Hill Ventures in November 2017. Their founding team came from leading Enterprise SaaS and software companies that work with vast quantities of data such as Snowflake, Splunk and Wavefront. Their founding thesis was that the enterprises are data rich, but information poor. Data is siloed making it difficult to understand what’s going on inside applications and infrastructure. The result is often a poor customer experience and wasted engineering time tracking down incidents. Oh, and it costs a fortune.
"The economies of scale that come with the commodity pricing that we get from Observe means we can consume as much data as we want, from as many sources as we want, and retain it for as long as we want–all without worrying about the cost of storing that data."
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