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Objective Platform

Read 7 Objective Platform reviews and testimonials from customers, explore 12 case studies and customer success stories, and watch customer videos to see why companies chose Objective Platform as their Marketing Analytics Software

Objective Platform was founded in 2014 by Willem van der Weide and Andre Merkus. They offer an innovative marketing measurement solution that helps brands optimise their investments across channels and campaigns. ObjectivePlatform employs advanced attribution modelling into a software that connects marketing performance to actual business value. Their core business revolves around showing advertisers how marketing investments affect their business goals, and enabling them to plan and predict future investments.

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Customer Rating Review Score based on 761 reference ratings
4.7/5.0 (761)

7Testimonials

  • "Besides having a better understanding of our overall marketing business case, we adopted some new processes along the way. We have become more sophisticated."

    Leading E-Commerce Retailer

  • "When we first started working with Objective Platform, we ran multiple proofs of concept tests to learn if and how Objective Platform's insights could help us to optimise our business …

    Vattenfall

  • "We have a long-term partnership with Objective Platform with a great contribution to our business KPIs for all our brands and robust analysis on attribution.With this data-driven solution, we can …

    Denise Noordermeer Head of Media
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12 Case Studies

  • Chocomel boosts media efficiency and campaign impact with Objective Platform

  • VodafoneZiggo measures Ajax sponsorship impact on 4 KPIs with Objective Platform

  • Measuring media impact across the funnel with T-Mobile

    Steenvoorden T-Mobile
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Additional Objective Platform Information & Resources

Read Objective Platform Reviews, Testimonials & Customer References from 7 real Objective Platform customers.

Browse Objective Platform Case Studies, Customer Success Stories, & Customer References from 12 businesses that use Objective Platform.

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