Objective Platform was founded in 2014 by Willem van der Weide and Andre Merkus. They offer an innovative marketing measurement solution that helps brands optimise their investments across channels and campaigns. ObjectivePlatform employs advanced attribution modelling into a software that connects marketing performance to actual business value. Their core business revolves around showing advertisers how marketing investments affect their business goals, and enabling them to plan and predict future investments.
"The insights of Objective Platform allow me to evaluate our media efforts better. It enables us to sharpen our marketing strategy and maximise our results. Besides, Objective Platform is delightful to work with. And they are considerate partners, who think along with our processes."




Read Objective Platform Reviews, Testimonials & Customer References from 7 real Objective Platform customers.
Browse Objective Platform Case Studies, Customer Success Stories, & Customer References from 6 businesses that use Objective Platform.