Objective Platform was founded in 2014 by Willem van der Weide and Andre Merkus. They offer an innovative marketing measurement solution that helps brands optimise their investments across channels and campaigns. ObjectivePlatform employs advanced attribution modelling into a software that connects marketing performance to actual business value. Their core business revolves around showing advertisers how marketing investments affect their business goals, and enabling them to plan and predict future investments.
"When we first started working with Objective Platform, we ran multiple proofs of concept tests to learn if and how Objective Platform's insights could help us to optimise our business …
"The insights of Objective Platform allow me to evaluate our media efforts better. It enables us to sharpen our marketing strategy and maximise our results. Besides, Objective Platform is delightful …
"Objective Platform’s software solution is customizable to how we steer marketing at Tele2. It allows us to define our online and offline channels and includes costs for all channels. It …
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