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Objective Platform

Read 7 Objective Platform reviews and testimonials from customers, explore 6 case studies and customer success stories, and watch customer videos to see why companies chose Objective Platform as their Marketing Attribution Software

Objective Platform was founded in 2014 by Willem van der Weide and Andre Merkus. They offer an innovative marketing measurement solution that helps brands optimise their investments across channels and campaigns. ObjectivePlatform employs advanced attribution modelling into a software that connects marketing performance to actual business value. Their core business revolves around showing advertisers how marketing investments affect their business goals, and enabling them to plan and predict future investments.

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Customer Rating Review Score based on 691 reference ratings
4.7/5.0 (691)

7Testimonials

  • "For lotteries, attribution modelling is far more complex than for other industries. For us, it was essential to consider factors of influence and business djnamics like the size of a …

  • "We have a long-term partnership with Objective Platform with a great contribution to our business KPIs for all our brands and robust analysis on attribution.With this data-driven solution, we can …

  • "When we first started working with Objective Platform, we ran multiple proofs of concept tests to learn if and how Objective Platform's insights could help us to optimise our business …

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6 Case Studies

  • Merging Online & Offline Media Channels With a Leading E-commerce Retailer

  • Successfully Transitioning from Last-Click Attribution to Unified Marketing Measurement with Tele2

  • Measuring media impact across the funnel with Vattenfall

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Additional Objective Platform Information & Resources

Read Objective Platform Reviews, Testimonials & Customer References from 7 real Objective Platform customers.

Browse Objective Platform Case Studies, Customer Success Stories, & Customer References from 6 businesses that use Objective Platform.