Objective Platform was founded in 2014 by Willem van der Weide and Andre Merkus. They offer an innovative marketing measurement solution that helps brands optimise their investments across channels and campaigns. ObjectivePlatform employs advanced attribution modelling into a software that connects marketing performance to actual business value. Their core business revolves around showing advertisers how marketing investments affect their business goals, and enabling them to plan and predict future investments.
"For lotteries, attribution modelling is far more complex than for other industries. For us, it was essential to consider factors of influence and business djnamics like the size of a jackpot and the remaining time before a draw. Standard attribution couldn’t help us measure this and we had to think outside the box."
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Browse Objective Platform Case Studies, Customer Success Stories, & Customer References from 6 businesses that use Objective Platform.