OBI Creative is a research-based, innovation-driven advertising agency based in Omaha, Nebraska. Founded in 2001 by Mary Ann O'Brien, OBI starts and finishes each and every marketing plan and advertising campaign with the customer at the center - determining motivations, behaviors and key consideration drivers. Armed with that knowledge, the international award-winning OBI team aligns those motivations with clients'​ products and services to provide actionable messaging, brand strategy and digital and creative execution to drive intended results.