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Berkshire Partners has developed specific industry experience in several areas including consumer products and retail, communications, business services, industrials and healthcare. Berkshire has a strong history of partnering with management teams to grow the companies in which it invests with the goal of consistently achieving superior investment returns. The firm is currently investing from Berkshire Fund IX, a $5.5 billion fund raised in 2016. The firm seeks to invest $50 million to $500 million of capital in each portfolio company.
Minimal Agency is a digital ad agency. They offer an interdisciplinary approach, with a focus on design practices, content creation, branding and interactive technologies. Eleven years after its founding, Minimal now has more than 400 projects, and a base of more than 50 clients who have been key to its success. They believe (sometimes to excess) that brands have a major role to play in society. Getting there means standing out by being smart, bold and, above all, innovative. The moment a brand stands out through a carefully planned strategy is when it moves beyond a generic product and becomes indispensable, leading the way.
Trefoil Group is a full range of integrated services includes communications strategy, branding and positioning, web design, digital marketing, video, advertising, public relations, social media, recruitment marketing, internal communications, lead generation and more.
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