“In November 2011 we hired Paul Mosenson and NuSpark Marketing to manage our paid search lead generation efforts. Our ROI was not reaching goal and the cost-per-conversions were unacceptable. Paul came in, helped us with our conversion tactics, revised our ad group strategy, and put together a comprehensive paid search effort that resulted in an increase in quality leads and a significant decrease in cost-per-conversion. His strategic approach, enthusiasm, and results-focused attitude are outstanding. Any firm would benefit immensely by utilizing Paul and his team for lead generation optimization.”