“Novella spearheaded the branding and marketing program for a number of our real estate developments, including Park Place in Leawood and The Fairways at City Center in Lenexa. Because these communities were new concepts to the market, it required a strong understanding of the differentiating factors and educating the audience about the product. Novella was creative and original in its approach, informing as well as communicating the uniqueness and advantages of the projects.”