“While producing vintage and alternative clothing under the Anna Louise name from startup, we always struggled to vision a brand and art style which communicated our passion to our target audience. Northlight produced a brand which we foresee ourselves proudly working under for the future chapters of the business. Within weeks of launching the brand on social media, we were approached by a successful children’s vintage dresswear business to form a partnership. This immediately took off and continues to grow, however, we don’t hesitate to acknowledge that a big part of being identified initially was the impact of the new brand.”