“Nomad’s history in creating visceral and striking sports brand design is second to none, which made Stuart and his team the obvious choice. The logo couldn’t feel too kiddy, and had have the ability to be internationalised, and sit happily alongside the BBC iPlayer logo, and other international TV channels and Sports brands. Nomad nailed it. They understood our brief perfectly, coming back with a design which immediately hit the brief – Bold, Fast and Young; no need for alternates, right first time. We were delighted.”