NGDATAs Intelligent Engagement Platform support the needs of 2 user types. Firstly, the user interface has been developed for the business user empowering him to create, launch, and see uptake for offers in real-time. No coding required nor data science needed!
Secondly, data focused roles like data scientists are enabled to extract data - through the UI - from the platform to their BI tools for creating models right away, instead of collecting data from different sources, merging and checking the quality before doing the actual modelling.
- Provide a Unified Customer View: provide a holistic, contextualized Customer DNA in real-time, improving campaign efficiency with on-the-fly audience segmentation tuned to real-time shifts in customer behavior, interactions, preferences, and propensities. This enables marketers to deliver the right offers to the right people, at the right time.
- Use Journey Stages to Curate Experiences Driven by Real-Time Interactions & Behavior: map unique experiences to stages in the customer journey so you can onboard, upsell, and cross-sell smarter with meaningful, context-aware 1:1 interactions.
- Personalization Across all Your Integrated Channels: increase campaign conversions & profitability by delivering the most engaging personalized message with every experience and over customers’ preferred channels.
- Self-Service Analytics and Machine Learning: include capabilities such as audience clustering and lookalike modeling to discover, analyse and predict emerging opportunities from customer data. This enables marketers to deliver more relevant customer experiences.
The interface of our software is built with the end user in mind. As we target the marketer, our solution is made simple for marketers. Therefore, no coding is required and no data science is needed to use our platform.
NGDATA has been in the customer big data space for 9 years. With our big data platform, we have done complex real-time analytics on customer-level from the start. Using our profound experience we added customer journey orchestration to do real-time omnichannel 1:1 interactions. This enables marketers to supercharge channel and execution systems with real-time actionable insights into individual customers, thereby maximizing targeting precision.
ARM Treasure data, Segment, Blueconic, Lytics, Tealium
The NGDATA Intelligent Engagement Platform (IEP) is more than a regular customer data platform. It delivers a suite of capabilities designed to simplify campaign management with always-on, customer intelligence that powers relevant recommendations with rich personalization throughout the customer experience and across all touchpoints.
Our IEP “is a data scientist in a box”, empowering marketers to create, launch, and optimize 1:1 real-time campaigns, leveraging all customer data through an intuitive UI. No code required.
- Expansion of current AI and ML capabilities such as metric prediction and product propensity models empowering the marketeer to do more with his data without the need of technical people.
- Return On Marketing Investment feature to link key financial figures and KPIs to the campaign performance. The platform will be able to regulate marketing budget between the different campaigns, always complying with business rules.
- Extension of the platform with an embedded dashboarding and visualisation to unleash the power of available data such as campaign reach, audience size, change of audience size and so on.
Integration is a foundational capability of our CDP. NGDATA integrates with numerous data sources and destinations such as Adobe, Salesforce, Microsoft Dynamics, Oracle Eloqua, Google Tag Manager and many more. Even bespoke integrations can be tackled leveraging on our integration framework that contains all necessary technical components to swiftly build, maintain and monitor integrations.
Our pricing is subscription-based and usage-based. The total fees are a combination of the number of customer profiles and the engagements those profiles are showing to the presented experiences. That way, our pricing is linked to the usage and the success of our product.
To see what NGDATA can do for you, you can schedule a demo through this link: https://info.ngdata.com/schedule-demo
Live online, in person, documentation
Implementing an NGDATA solution is split up into 4 phases: use case strategy, detailed use case design, building the data model and integrate with data sources and execution channels and finally go live and monitor.
Training of the customer happens throughout this process by giving actual training sessions and guiding the customer to create use cases himself.
Typically during an implementation the first use case is done by NGDATA, the second together with the customer and the third use case by the customer with shadowing of NGDATA.
The total timeline will take around 3-4 months from design to go-live, with 4 months of monitoring after go-live.
NGDATA offers two types of support packages to its clients: standard support (8 AM to 6 PM, from Monday to Friday) and a full one (24/7) on incident management. Besides that, NGDATA’s service desk handles information requests, service requests and suggestions.
Besides the classic support model, managed services can also be offered to our clients. The focus of NGDATA’s managed services is on the availability and performance of the software and the operational management of the software environment (cloud or on-premises).
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