Nexta enables digital media and commerce companies to increase customer value by unlocking new advertising demand with intelligent automation that scales Simply - they help and empower publishers and classifieds to remain relevant for their end clients. As colleagues at Ad form from 2011 to 2015, Jesper and Martin played an active part in building and scaling programmatic advertising globally. One thing they noticed was the dramatic shift in the way advertisers and especially agencies allocated budgets to audience-based platforms like Facebook and Google.