"Sitting in my office with a High Net Worth prospect, I felt like I was being interrogated. The questions included everything from my licenses to my contingency plan. As I listened to the rapid-fire questions, I suddenly realized that it was all just one question, Do you have the expertise to handle my money? I wedged in a question of my own and then said, if you want my philosophy on that, just Google Fox Business with Leah Miller. The response was magical. After a quick smartphone search, his countenance changed from skepticism to peace, and he was immediately upgraded from prospect to client. One should not expect publicity to be easily measurable, but this is the kind of unbelievable results EMSI has brought to the table in my first campaign. Incredible visibility, high impact, real value."