"We have traveled a lot in the world, but the Lydia Hotel in Tartu is one of the few places where the whole experience is thought through from start to finish. When we began to create Taju, we started researching who has managed to make the Lydia concept work like this, and that's how we got to Neway. The Neway team can ask the right questions and they are also very good listeners. They're able to capture all the smallest nuances and pass them on to the brand. The basic value of Taju is that we are never completely finished, we are always in constant change. Our brand conveys this perfectly."