Natural Apptitude is a software company based in Bristol. They specialise in making user-focused, bespoke and beautiful smartphone apps and websites. They work in an increasing number of industry sectors (medicine, ecology, biology, tourism) and adopt development approaches that suit their clients'​ requirements. They have built an excellent reputation in the field of citizen science and many of their projects are centered around public engagement. Due to their expertise in citizen science projects they can also manage projects on behalf of their clients, ensuring that they continue to grow and succeed.