NationBuilder

“Our NationBuilder nation was in so many ways the central hub of our digital strategy. It powered our ability to harness the momentum we built over the course of the campaign, across platforms and tools. Whether it was our use of Hustle, Slack or any of the tools we used, we relied on our nation to be the main processor of our incoming data, and also our record of truth during the get out the vote (GOTV) phase. We knew that the only way we were going to win was to sign up tens of thousands of new members, and that would require us to organize and process an incredible amount of new data. But it also required us to ensure our digital points of entry were tied to data workflows that were as automated as possible, and served our purposes. So using paths, drip emails and other features to move volunteers on to Slack, or get new supporters connected to their regional organizers – NationBuilder allowed us to move many people, quickly, to meet our goals.”