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Eat My Words is a wildly creative boutique naming firm in San Francisco known for creating names that generate buzz and revenue. They work with funded companies to create unforgettable brand names and taglines that make powerful emotional connections and generate revenue. Their household names include Burger King’s Mac n’ Cheetos, Wrigley’s Alert energy gum and Neato robotic vacuums. Unlike naming agencies and branding firms who butcher the alphabet to create ridiculously contrived brand names people can't pronounce, spell or relate to, Eat My Words creates incredibly likable, catchy, creative names and taglines that make powerful emotional connections and create instant brand affinity.
Igor is on a mission to create the highest impact names on the planet for their clients. Because the more powerful your name is, the less you'll spend on marketing and advertising. And any campaign you do launch will be far more effective. High impact names all share a host of identifiable characteristics, many of which are counterintuitive. They’ve spent more than 20 years deconstructing the most powerful brand names in history, cataloging and identifying the traits they have in common. It's what gives them the ability to replicate their success, yet in a way that’s new and exciting.
Re-naming expertise is an important part of their agency. But not everything. Here, client companies also get named, brand identities are created or revitalized, creativity (anchored by strategy) is applied to increase brand value. Among the tactical skill sets provided to support the brand strategy are advertising, video, design, web development, taxonomy, SEO, and many forms of three-screen development.
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