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BackBay Communications is a strategic public relations, integrated marketing and branding firm focused on the financial sector, including private equity, asset management, and financial technology. BackBay offers a unique combination of content and creativity. BackBay’s services include public relations, branding, content marketing, digital marketing, marketing strategy, social media and website development. BackBay is highly regarded for its thought leadership initiatives and relationships with the major business media. BackBay has offices in Boston and London, and agency partnerships in Asia and Latin America.
Brand storytelling is the foundation of Greenough's business. After 15 years at a Fortune 50 company and a top 5 PR agency, Phil Greenough started a firm centered around a disciplined storytelling approach that optimizes the use of a growing range of communications channels. Since then, dramatic industry forces – chiefly social and digital media – have thrust brand storytelling into the spotlight, and other agencies have followed their lead. Welcome to their world!
The Power Group is rooted in traditional public relations, they also understand the need for innovation to reach people where they are. Their PR strategies go beyond conventional media relations and oftentimes become a collaborative force with other marketing initiatives, especially in the digital world. Instead of remaining a “PR only” agency, they chose to grow with their clients. They expanded and refined their suite of services to meet their needs along the way – and they’re thrilled to bring their expertise to the table.
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