MullenLowe Profero is the global digital transformation network of MullenLowe Group. They deliver an unfair share of attention for their clients’ brands through experience-led business transformation. They believe environments of deep expertise are where innovation is born, so each MullenLowe Profero office pursues excellence in a distinct area of the digital ecosystem. Across business strategy, creative ideation, CX, design, ecommerce, and analytics, their 15 global offices have each built a specialty to share with the global network. They call it their Centres of Excellence model, and it ensures their clients receive best-of-breed solutions, regardless of geography or scale.
"We combined information from emotional and functional data sources, using the open National Rail data, as well social sentiment from different platforms—a veritable ‘cocktail’ of location, station, route, and delay terms."
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