McLellan Marketing Group view marketing through the same lens. None of their clients, no matter how large, has an infinite budget. Every dollar they spend has to yield something that gets them closer to the finish line. Sometimes the yield is that they learn something new about their prospects. Sometimes it’s that they get a repeat sale from a happy client. And often, it’s that they have moved a prospect a little further in the sales funnel towards their first purchase. Marketing is an imprecise science for sure. But that doesn’t mean they can’t measure. They start every new client relationship and project by defining what they are going to measure. They set success metrics and then gauge their efforts against those tangible measurables.
Shooting Star delivers quality PR, marketing and digital services to businesses and organisations across the UK from our two locations, in Lincoln and Newark. They help their clients to do business better by building their brands and managing their reputations.
Z Corp PR & Digital approaches every campaign and project with high-level strategic thinking, creativity and the most stringent standards of quality. Their goal is simple build your brand, increase your visibility, engage with your customers and prospects, prompting them to action. Z Corp subjects every campaign to strict analysis to determine how we can bring you optimal results.