Overview
Indicative is a customer behavioral analytics tool built to support business analysts, growth marketers, and product managers. This cloud-based solution links to multiple consumer data sources to offer a 360-degree, complete view. It consolidates and synthesizes quantitative research on why and how users interact with business touch points, then presents operable insights for retaining customers and maximizing conversions. The software enables non-technical users to track the entire customer journey and eliminates the need for SQL knowledge by offering a drag-n-drop user interface.
Indicative functions around the capture and send of “events” or activities such as email openings, button clicks, page views etc. The software includes a free plan as well as packages that accommodate 1 billion or more events a month with data histories of 12 months at least and unlimited user seats.
Benefits
Intelligent Dashboards
Indicative empowers organizations to grow their operations by quickly capitalizing on sales opportunities and staying a step ahead of variances. The software’s dashboard displays all the information you need, such as important items. In addition, you can view more information about any aspect directly from a chart shown on the dashboard.
Overview of the Customer Journey
Indicative gives you a comprehensive overview of consumers’ whole journey and their interactions with your website. The program links to the data storage platform to provide a full profile of each site visitor. In this way, you can learn more about your target audiences without restrictions.
User Behavior Analysis
Indicative allows you to do the querying. Its architecture is built to break down and assess complex user behaviors. This means your organization’s data team is not saddled with the burden of dealing with large data stacks.
You can utilize the software to optimize behavior across various paths and identify effective ones, detect and eliminate difficult steps for consumers, and learn about the most important acquisition channels. Indicative also utilizes targeted consumer segments to implement campaigns, and to isolate and target customers who exhibit high churn risk.
In addition, Indicative’s intelligent interface allows you to obtain more knowledge about your customers from the program by using multiple combinations of business measurements and buyer activities.
Behavior-Specific Design
Indicative is specifically built for behavior analysis, which enables it to swiftly offer actionable insights without compromising data integrity or accuracy. Further, the system permits you to track the exact route taken by a customer when turning from a site visitor into a paying customer. The product provides a multi-path analysis feature to facilitate this. Your company can use this capability to simulate different conversion paths to obtain a clear understanding of how consumers interact with your business.
Product Features
- Calculator
- Complete data ownership and extractions
- Customer success program
- Data explorer
- Data manager
- Development assistance
- Enterprise-class data security
- Intelligent dashboards
- Multi-path funnels
- Private deployment options
- Robust integrations
- User cohorts analysis
- User explorer
- User guides and documentation
- White labeling
Pricing
Standard
- Free
- 1 billion events or customer actions per month
- 6 month data history
- All behavioral analytics features
- Unlimited user seats
- Unlimited projects
- Weekly training webinars
Pro
Everything in Standard, plus:
- Unlimited data history
- Data warehouse export
- Personalized training and on-boarding support
- API access
- Advanced reporting package
Enterprise
- Custom pricing, contact sales
Everything in Pro, plus:
- Over 1 billion events or user actions
- Custom data and data warehouse integrations
- Dedicated Customer Success Manager
- Ongoing analytics support and hands-on training
Customer Support
- Phone Support
- Live Support
- Training
- Support Tickets