“The Cash Wise project is all about empowering social housing tenants with the knowledge and skills to take control of their finances and sustain their tenancies long term. We wanted to develop a call to action to promote our service using real life situations based on the key areas affecting social housing tenants in Wakefield. The topics for the five animations came from a series of Cash Wise forums where we asked tenants to tells us their main areas of concern in relation to managing their money. It was an easy choice to work with Motiv! Their passion for developing high quality media really came through from our first meeting and they took time to fully understand the project to ensure they were creating animations that would reach out to our target audience and fully engage with them. We are delighted with the final outcome of all five animations and are currently using the characters as part of our Cash Wise website development and rebrand project.”