"We use The Monterosa Interaction Cloud platform and Studio on a raceday basis to push out content and increase interaction from racegoers. The platform allows us to push out a multitude of content types, including tweets, Instagram posts and articles, including our raceday welcome note which you can usually find in the racecard. The platform also allows us to easily generate form based ‘enter to win’ competitions which helps us to gather data from our target audience. We support these competitions by using the push notification functionality, which is also used to give racegoers an alert before each race is about to begin. The interface of the platform is user-friendly allowing you to navigate around with ease. It has allowed us to create an App that is a digital alternative of a racecard. You can check the race times, plan your day, win prizes and find out all the latest information at ease."