“I was in a college, and my roommate had an awful snore. It was so loud that even our neighbors were knocking the walls. When I was talking to the roommate, he said “I can’t control myself. What can I do?”. So at that time, I thought that this could be a good idea for the startup. But when I checked App Store there already was Snore Labs app. After downloading and getting Premium access, I found out that it doesn’t help. It just tracks the snore. What is more even other noise (pet, car, voice, etc.) can be detected as a snore. So I thought it could be a great opportunity.”