“I’ll admit I didn’t see the value of a transformative rebrand at first but it’s the best thing we’ve done. It was staggering to see how quickly the vibrancy turned around people’s perception of the Society from staid and old-fashioned to something forward-looking. We really grew the business very quickly.”

“The team that we work with at Mobas really do feel like an extension of The Cambridge team here. They play a huge role in what we’re delivering, they ask a lot of questions, they are challenging of us in the way we’re thinking and I really think that’s invaluable …