Mobas Testimonials

"We cannot stay how we were, we have to keep evolving. This shouldn't just come from us: it should also come from our partners and we're both looking ahead, looking at market changes, looking at changing demographics and then being able to evolve to that and meet people's needs."

"Mobas really took the time to get a deep understanding of our business. Rather than rushing straight into the design phase, they put our existing brand values and beliefs to the test, through comprehensive research including customer, supplier and employee interviews. Whilst this approach affirmed a number of things we already knew, it also uncovered an emotional element that many of our customers felt when purchasing tickets from us, and this really helped shape the whole look and essence of the new brand. As market leader for over 15 years and having served over 4 million customers via Attraction Tickets Direct, there was a significant risk in changing the brand. We had to find the balance between attracting new customers with a more contemporary look and feel, whilst continuing to appeal to our core audience. This created some limitations, but Mobas were excellent in adapting to these restrictions, whilst ensuring that the new brand was still a significant step forward. As a business we are delighted with the results. Not only do we now have a new brand that we can be really proud of, but the whole process with Mobas was enjoyable from start to finish."