Mobas Testimonials

“From the outset, Mobas brought energy and creativity to the brief, and surprised us with the creative concept – Identifying the word ‘try’ in chemistry was truly innovative and something we had not recognised ourselves. It resonated with the audience insight driving the campaign, and the pre-launch testing gave us reassurance it would work with this new target audience."

"Mobas really took the time to get a deep understanding of our business. Rather than rushing straight into the design phase, they put our existing brand values and beliefs to the test, through comprehensive research including customer, supplier and employee interviews. Whilst this approach affirmed a number of things we already knew, it also uncovered an emotional element that many of our customers felt when purchasing tickets from us, and this really helped shape the whole look and essence of the new brand. As market leader for over 15 years and having served over 4 million customers via Attraction Tickets Direct, there was a significant risk in changing the brand. We had to find the balance between attracting new customers with a more contemporary look and feel, whilst continuing to appeal to our core audience. This created some limitations, but Mobas were excellent in adapting to these restrictions, whilst ensuring that the new brand was still a significant step forward. As a business we are delighted with the results. Not only do we now have a new brand that we can be really proud of, but the whole process with Mobas was enjoyable from start to finish."