“Affecto Recruitment is a relatively young business operating in a sector that is still in its infancy, and so our PR strategy needed to be reflective of that. From the off the MK team has offered advice and guidance on how to best reach our audience – whether via social media, web content, event sponsorship, stakeholder engagement or good old fashioned media coverage – as well as providing valuable feedback on how to further develop and shape the brand as the business continues to grow. Always available to lend an ear or bounce around ideas they are, from my perspective, professional and approachable in equal measure.”