Minimal Agency is a digital ad agency. They offer an interdisciplinary approach, with a focus on design practices, content creation, branding and interactive technologies. Eleven years after its founding, Minimal now has more than 400 projects, and a base of more than 50 clients who have been key to its success. They believe (sometimes to excess) that brands have a major role to play in society. Getting there means standing out by being smart, bold and, above all, innovative. The moment a brand stands out through a carefully planned strategy is when it moves beyond a generic product and becomes indispensable, leading the way.