Minimal Agency is a digital ad agency. They offer an interdisciplinary approach, with a focus on design practices, content creation, branding and interactive technologies. Eleven years after its founding, Minimal now has more than 400 projects, and a base of more than 50 clients who have been key to its success. They believe (sometimes to excess) that brands have a major role to play in society. Getting there means standing out by being smart, bold and, above all, innovative. The moment a brand stands out through a carefully planned strategy is when it moves beyond a generic product and becomes indispensable, leading the way.
"We initially chose Minimal because of their portfolio, the strength of their designs, and the flexibility they add to WordPress. Now that the project is finished, what I remember is that we weren't wrong about the design, and that they have a clear desire to satisfy the customer. Even though the expectations are high and we sometimes challenge each other on certain elements, in the end, they deliver the goods."
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