"Before the Mindstate Marketing Masterclass course, I'd read literally dozens of books on behavioral science, and while they were all helpful in learning the basics, nothing provided direction into the daily work I was doing. This course provided the practical application I'd searched for over the past few years. Will's teaching style and course flow made it easy to apply Mindstate Marketing to my small business. In fact, many tweaks I've put into practice are working already! If you're looking for insights to know your buyer and design products and promotions around them, this is the course and Will is the guide for you.”