Middle is Rural America is home to countless hidden and unexpected voices that are united by an unrivaled work ethic and unyielding resolve. These voices are at the center of rural America’s culture and lifestyle, and their spirit is a reflection of that. They work like they have something to prove, and they partner with clients who work the same way. Their clients are essential to the health and vitality of the communities they represent and serve, and they need their stories to be heard not just around the corner but across the globe.
“Consumers were baking and cooking at home more than ever during the pandemic, and we wanted to not only give them new ideas for using wheat foods, but also to share the story of Kansas wheat farmers. The Wheat State Crate project was a way for us to connect with these consumers. The subscription boxes gave them baking and art projects using wheat, and many of the recipients shared their experiences on social media, expanding the reach of the campaign.”
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