Metrikal unlocks the mysteries of organic and paid user acquisition with its comprehensive dashboard. Track all your key performance indicators in one place. Metrikal connects and pulls data from the following data sources: App Store Connect, Apple Search Ads, Google Play Developer Console, and Mobile Action. They gather all the important KPIs you need on one app dashboard. Metrikal visualizes and quantifies the relationship between App Store Optimization (ASO) and Apple Search Ads on a keyword-level. Know how your paid advertising impacts your organic rankings and installs and vice versa.