Merchant Centric is a technology and marketing provider that serves franchises, chains and corporations by empowering chief level executives with insights that drive revenue. With the use of proprietary data and technology, combined with data analytics and intelligence, Merchant Centric offers customized DAaaS (Data Analytics as a Service) and SaaS (Software as a Service) solutions. These solutions identify what strategies and actions will increase revenue, as well as, provide an enterprise-class platform to implement and monitor those actions.