Memorable is the new mainstream technology to optimize ad creative. They use AI and cognitive science to maximize the memorability, saliency, and conversion potential of ads--both videos and images.They come from the MIT lab that pioneered this field and they have the best technology in the space. Their AI is the future of ad optimization and their platform is being used by the marketing leaders like Unilever & L'Oréal.
"The tool is very versatile. The more you learn about it, the more you come up with more ideas to apply it on campaigns, communication, and account maintenance."
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